DEEP CLEAN EMAIL LISTS FULL

Run those names through a validation program like Kickbox to eliminate emails that are no longer used. Segment out subscribers who joined your list in the last year. If your list is old and not used consistently… Why? Two years is a long time, and there’s no way to know if subscribers are still interested in your emails. Reputable email service providers won’t let you send to lists that are two years old. Yes, that means you may have to delete a few contacts. Subscribers who aren’t interested aren’t worth keeping around.

DEEP CLEAN EMAIL LISTS FULL

You want an email list that’s full of engaged subscribers who are actually interested in your product or service.

You spring clean your home once a year, right? Well, your email list should get the same kind of deep clean. Ready to kick your engagement up a notch? Use these five tips: 1. If it gets too bad, you can wind up blacklisted, which drops your chances of delivering emails to your subscribers. If subscribers ignore you, or worse, report your messages as spam, it hurts your reputation. That’s right-you may not know it, but you have an email reputation to protect. In addition, an engaged email list helps you maintain a solid reputation. Active, engaged subscribers interact with your brand and product more, which means they’re more likely to buy from you. Simply put, engaged subscribers are important to your bottom line. These are red flags to email inbox providers as they show poor engagement. If subscribers are highly engaged, they’ll open, click, and share your email.ĭisengaged contacts tend to ignore your emails, delete them without opening, or maybe even report your messages as spam.

Email engagement is a way to measure how interested subscribers are in your emails based on how they respond to your message.Įmail inbox providers look at read rate, replies, and forwards, to see what kind of response subscribers typically have to your emails.

Deep clean email lists